Consumer Preference for Palm Oil in Urban Togo, Africa

Nicole T. Evans, Catherine Chan, John Yanagida and Tomoaki Miura

No 205378, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: The local palm oil market of Togo has been facing competitive imports. Examining consumer preferences for domestic versus imported palm oil will aid local farmers with a more marketable product. A conjoint choice experiment (CCE) was designed to discover consumer preferences. Three-hundred surveys were conducted over two weeks in Sokodé, Togo in June 2014. Latent class analysis results showed three distinctive classes of consumers. Class 1 (69%) consumers purchase palm oil once a week and have formal education. They prefer lower price and local palm oil for cooking sold at boutiques. Class 2 (28%) prefer local oil and Class 3 (3%) prefer imported oil. A site suitability analysis with ArcGIS revealed the best growing areas for the trees. The results will be presented to rural farmers in Togo in order to assist in the production of the best product for consumers, increasing local production and supporting the local economy.

Keywords: Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Development; Land Economics/Use (search for similar items in EconPapers)
Pages: 10
Date: 2015
New Economics Papers: this item is included in nep-dcm and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:205378

DOI: 10.22004/ag.econ.205378

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