What Drives Media Reporting of Food Safety Events? Evidence From U.S. Meat Recalls

Timothy Beatty and Bhagyashree Katare

No 239243, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: This paper examines how the characteristics of a recall affect the volume of media coverage about that recall. We link data on media reports to a comprehensive list of virtually all recalls of meat products over the period 2001--2012. We find considerable evidence that, up to a point, the characteristics of a food recall significantly affect reporting about that recall. Specifically a one percent increase in the volume of meat recalled results in a 0.1 percent increase in media coverage. In addition, we find that media coverage is significantly larger for incidents related to bacterial contamination as compared to other types of recalls.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics (search for similar items in EconPapers)
Date: 2016-06-20
New Economics Papers: this item is included in nep-agr
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:239243

DOI: 10.22004/ag.econ.239243

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