What is it Consumers really want, and how can their preferences be influenced? The Case of fat in Milk

Laura Andersen (la@foi.ku.dk) and Sinne Smed

No 122728, 2012 AAEA/EAAE Food Environment Symposium from Agricultural and Applied Economics Association

Abstract: In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 38
Date: 2012-02
New Economics Papers: this item is included in nep-agr and nep-mkt
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Journal Article: What is it consumers really want, and how can their preferences be influenced? The case of fat in milk (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeafe:122728

DOI: 10.22004/ag.econ.122728

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