Value creation and capturing: the case of the Hungarian agri-food SMEs

Jozsef Toth ()

No 204229, 89th Annual Conference, April 13-15, 2015, Warwick University, Coventry, UK from Agricultural Economics Society

Abstract: Value creation is the result of the continuous innovation activity of the entrepreneur, which is carried out mainly in form of open innovation among the agri-food SMEs. However value creation is not the ultimate goal of the enterprises. They are more interested in increased appropriation of the created value. Although the value creation (innovation) is very well explored and cultivated area of research, there are some voids in the field of agriculture and food industry: the behavioural aspect of open innovation is very rare. The value capturing is even much less studied, therefor our research approach is largely explorative one. Data are drawn from a survey carried out in Hungary among the agri-food SMEs in 2014. We use Structural Equation Modelling as well as ordered probit and semi-non parametric ordered probit models for analysing the data. Our results show that there is positive relationship between the knowledge sharing with chain partners and the innovativeness. We could explore that size of the firm, absorptive capacity and openness to foreign trade ambiguously affects value capturing. However trust in chain partners, reciprocity in knowledge sharing with chain partners and willingness to cooperate with buyers positively influence the appropriation of the created value.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; International Development (search for similar items in EconPapers)
Pages: 13
Date: 2015-04
New Economics Papers: this item is included in nep-agr, nep-cse, nep-sbm and nep-tra
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc15:204229

DOI: 10.22004/ag.econ.204229

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