 Price sensitivity within and across retail formatsAndreas Widenhorn and Klaus Salhofer No 124108, 2012 First Congress, June 4-5, 2012, Trento, Italy from Italian Association of Agricultural and Applied Economics (AIEAA) Abstract: Does the perceived pricing environment affect consumer reactions in food retail? Applying a synthetic demand system approach, we examine if customers of discount stores reveal different demand elasticities than those of conventional supermarkets. Based on a RollAMA dataset containing information on consumption in 12 2 different retail chains in Austria, we first analyze demand patterns when consumers only frequent either discounters or supermarkets, followed by an investigation of potential cross-foormat effects when both types of stores are visited. T Tests for significance of the differences in demand reactions evaluate their importance. Our empirical findings suggest that for the 3 categories of milk products under examination, price elasticities in discount stores are by tendency higher, despite uniform product characteristics. The hypothesis of equal cross-format price elasticities is mostly rejected, which particularly holds for the case of drinking milk. Keywords: International; Relations/Trade (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:aieacp:124108 Access Statistics for this paper More papers in 2012 First Congress, June 4-5, 2012, Trento, Italy from Italian Association of Agricultural and Applied Economics (AIEAA) Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.