Supermarket literacy and use of branding in China: The case of fresh meat

Klaus G. Grunert, Natascha Loebnitz and Yanfeng Zhou

No 202703, 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy from European Association of Agricultural Economists

Keywords: International Development; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 12
Date: 2015-03
New Economics Papers: this item is included in nep-agr and nep-cna
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa143:202703

DOI: 10.22004/ag.econ.202703

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