How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

Jakub Berčík, Elena Horská, W.Y. Regina Wang and Ying-Chun Chen

No 202714, 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy from European Association of Agricultural Economists

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 22
Date: 2015-03
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa143:202714

DOI: 10.22004/ag.econ.202714

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