Exploring The Moderating Role of Consumer Ethnocentrism on Consumer Value Perceptions Towards Own-Country Geographic Indication (GI) Foods

Toula Perrea, Spyridon Mamalis, Katerina Melfou, Panoraia Papanagiotou and Athanasios Krystallis

No 200229, 145th Seminar, April 14-15, 2015, Parma, Italy from European Association of Agricultural Economists

Abstract: This work investigates Consumer Value (CV) perceptions towards certified own-country GI food products in the form of trade-offs between perceived Values (i.e. gains) and perceived Costs (i.e. losses) from the consumption of such products. Moreover, it explores the moderating role of Consumer Ethnocentrism (CE) in the way CV perceptions towards own-country GI foods develop. Findings prove the postulated assumption that the work explores, namely that CE operates as an antecedent construct to (positive) consumer attitudes towards own-country GI food products. Accordingly, consumers with high CE values see more perceived Values and less perceived Costs in the choice of own-country GI foods, associating higher overall CV perceptions towards such products compared to consumers who hold weaker CE values.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 21
Date: 2015-04
New Economics Papers: this item is included in nep-agr
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa145:200229

DOI: 10.22004/ag.econ.200229

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