Does Market Orientation in Small-Scale farms pay off? A study of Innovation behaviour in Spanish agriculture

Natalia López-Mosquera, Jose-Maria Garcia Alvarez-Coque and Mercedes Sánchez

No 182813, 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists

Abstract: The paper underlines the importance of adopting a ‘market-orientation’ strategic approach in order to improve the performance of the firms, previously influenced by the ‘adoption of innovations’ of interest to the agricultural firms in two Spanish regions. The methodology selected has been a Multi-Group Structural Equation Modelling applied to the data obtained by personal interviews to a sample of farmers. Agricultural producers are more oriented, from the market point of view, to their regular customers and to controlling the quality of their production. The results also show a positive impact of market orientation activities on the performance to all firms.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Pages: 13
Date: 2014-08
New Economics Papers: this item is included in nep-cse, nep-eff, nep-eur and nep-ino
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/182813/files/L ... ff_A_study-346_a.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae14:182813

DOI: 10.22004/ag.econ.182813

Access Statistics for this paper

More papers in 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().