Retailers’ promotions and the demand for sugary products in Scotland

Cesar Revoredo-Giha and Faical Akaichi

No 182964, 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists

Abstract: Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 6
Date: 2014-08
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/182964/files/E ... oducts_in_Scotla.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae14:182964

DOI: 10.22004/ag.econ.182964

Access Statistics for this paper

More papers in 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search (aesearch@umn.edu).