 The value of typical products: the case of Prosciutto di Parma and Parmigiano Reggiano cheeseFilippo Arfini No 241032, 67th Seminar, October 28-30, 1999, LeMans, France from European Association of Agricultural Economists Abstract: This note has two goals. The first one is analysing the problems related to the presence of information asymmetry on PDOIPGI marketed products and the role played by the "intermediate" institutions, i.e. Consortia, on their strategy. The second goal consists in estimating the value that consumers attach to the European and Consortia labels considering two famous POD products, namely Parmigiano-Reggiano cheese and Prosciutto di Parma (Parma ham), and then in making considerations on the future strategies to be adopted. The method to be used refers to the willingness of the consumer to pay. This method is usually used to determine the values of public goods that, as such, have no price. In this case, the WTP is justified by the fact that the PDO label can be considered a public good whose value depends on the ability to reduce the gap towards the consumer. The study has been carried out considering a sample of consumers selected on the basis of income and social origin, as well as on the indications supplied by the two Consortia involved. Keywords: Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae67:241032 Access Statistics for this paper More papers in 67th Seminar, October 28-30, 1999, LeMans, France from European Association of Agricultural Economists Contact information at EDIRC. |
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