A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS

Gotz Olearius, Jutta Roosen and Larissa S. Drescher

No 114516, 51st Annual Conference, Halle, Germany, September 28-30, 2011 from German Association of Agricultural Economists (GEWISOLA)

Abstract: German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The results extend the knowledge of shopping behaviour by providing a new set of explaining variables and the importance of the first store, defined as store with the major share of household budget, becomes apparent. On average, households buy dairy products 42 times per year. Thereof 58 % are retail chain switches and in 41 % of all cases the households remain at the previously visited retail chain. Generally a low customer loyalty is visible in this investigation. It is shown that switching behaviour is widely influenced - amongst others - by percentage of private label products, percentage of special offers and price consciousness.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Industrial Organization (search for similar items in EconPapers)
Pages: 13
Date: 2011
New Economics Papers: this item is included in nep-agr and nep-mkt
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Related works:
Journal Article: A Hazard Analysis of Consumers’ Switching Behaviour in German Food Retailing For Dairy Products (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gewi11:114516

DOI: 10.22004/ag.econ.114516

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