Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren

Ulrich Enneking

German Journal of Agricultural Economics, 2003, vol. 52, issue 05, 14

Abstract: Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2003
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
https://ageconsearch.umn.edu/record/98075/files/4_Enneking.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:gjagec:98075

DOI: 10.22004/ag.econ.98075

Access Statistics for this article

More articles in German Journal of Agricultural Economics from Humboldt-Universitaet zu Berlin, Department for Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().