Commitment in Collective Marketing Relationships: Evidence from Coffee Cooperatives in Costa Rica
Meike Wollni and
Elisabeth Fischer
No 126884, 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil from International Association of Agricultural Economists
Abstract:
This article investigates commitment in cooperative marketing relationships. Sideselling by members poses a serious threat to the viability of cooperatives, since services provided to members have to be financed through collective sales. We develop a model that demonstrates how the size of the producer determines the degree of individual commitment under the provision of public and private collective goods. Based on survey data from cooperatively organized coffee farmers in Costa Rica, we find that smaller and larger farmers are more committed, while medium-sized farmers side-sell a larger share of their produce to private buyers. Some broader implications for collective marketing relationships are discussed.
Keywords: Crop Production/Industries; International Development; Marketing (search for similar items in EconPapers)
Pages: 32
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (1)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae12:126884
DOI: 10.22004/ag.econ.126884
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