Impact of hedonic evaluation on consumers’ preferences for beef enriched with Omega 3: A Generalized Multinomial Logit Model approach

Yasmina Baba, Zein Kallas, Jose M. Gil and Carolina Realini

No 211191, 2015 Conference, August 9-14, 2015, Milan, Italy from International Association of Agricultural Economists

Abstract: The impact of hedonic evaluation on consumers’ preferences towards beef attributes including its enrichment with polyunsaturated fatty acids (PFA) was evaluated. 647 Spanish consumers were divided into two groups differentiated by the information received. Consumers evaluated five beef attributes (origin, animal diet, amount of visible fat, meat colour and price) by conducting a choice experiment (CE) and using the recently developed Generelized Multinomial Logit (G-MNL). Subsequently, consumers conducted a blind tasting of four different beef samples and later informed about what they taste. Finally consumers repeated the CE. By estimating the G-MNL, it allows respondents to have different utility function scales that describe a different uncertainty levels with respect to the choices they make. In this case, hedonic evaluation of beef samples and information had a significant impact on consumer beef preferences, choices and scale parameters. Results show that giving consumers additional information, the average error scales decreased significantly.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 28
Date: 2015
New Economics Papers: this item is included in nep-dcm and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae15:211191

DOI: 10.22004/ag.econ.211191

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