Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence

Adewale Oparinde, Ekin Birol, Abdoul Murekezi, Lister Katsvairo, Michael Diressie, Jean Nkundimana and Louis Butare

No 211353, 2015 Conference, August 9-14, 2015, Milan, Italy from International Association of Agricultural Economists

Abstract: We examine consumer acceptance of two iron bean varieties in Rwanda: red iron bean (RIB) and white iron bean (WIB). Using the Becker-DeGroot-Marschak mechanism, we investigate the effect of (1) nutrition information; (2) information frame (information emphasizing negative consequences of not having enough iron in diets versus information emphasizing benefits), and (3) the frequency of providing the information, on consumer willingness to pay (WTP) for iron bean varieties. Results indicate that in the absence of information about their nutritional benefits, consumers are willing to pay a large premium for RIB, but not for WIB, relative to the local variety. Nutrition information has a positive effect on the premium for each of the iron bean varieties. We find that the way in which the information is framed has no significant effect on this premium, whereas provision of the information three times versus once significantly increases WTP for WIB.

Keywords: Environmental; Economics; and; Policy (search for similar items in EconPapers)
Pages: 38
Date: 2015
New Economics Papers: this item is included in nep-exp
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae15:211353

DOI: 10.22004/ag.econ.211353

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