Consumer acceptance of an iron bean variety in Northwest Guatemala: The role of information and repeated messaging

Salomon Perez, Adewale Aparinde, Ekin Birol, Carolina Gonzalez and Manfred Zeller

No 211354, 2015 Conference, August 9-14, 2015, Milan, Italy from International Association of Agricultural Economists

Abstract: We implement a field experiment in Guatemala to (i) evaluate consumer acceptance of organoleptic characteristics of an iron bean variety; (ii) measure consumer willingness to pay (WTP), for this iron bean variety;, (iii) investigate the role of nutrition information on consumer acceptance of the iron bean variety, and (iv) shed light on to the impact of repetition of information on consumer acceptance. We implement Home Use Testing and Becker – DeGroot-Marshak methods. Results indicate that consumers like both varieties equally, with a few differences in certain organoleptic characteristic. Although the WTP for the iron variety is higher, the difference is not statistically significant. Information plays a positive role in consumer acceptance of the iron variety but repetition of information does not have a significant impact on acceptance. These results are informative for the development and delivery of iron bean varieties for Guatemalan consumers.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Pages: 28
Date: 2015
New Economics Papers: this item is included in nep-exp
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/211354/files/P ... bean_ICAE%202015.pdf (application/pdf)

Related works:
Journal Article: Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging (2018)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae15:211354

DOI: 10.22004/ag.econ.211354

Access Statistics for this paper

More papers in 2015 Conference, August 9-14, 2015, Milan, Italy from International Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().