Assessing the effects of Sello Manos Campesinas (Peasant-Hands Seal) on smallholders participating in the programme

C. Kobrich, F. Bravo and N. Alvial

No 277305, 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia from International Association of Agricultural Economists

Abstract: The Sello Manos Campesinas programme aims to make peasant farming visible by certifying four attributes that consumers recognise as proper from peasant farmers: i.e. originated from peasant farmers, artisanal production, healthy, and fostering local development. Two years after beginning operations, we collected information from focus groups in regards to the motivations of farmers for participating in the programme. With this information, we constructed a survey to evaluate those motivations and assess the effects and changes brought about by the seal on farmers businesses. This survey was applied to 100 farmers throughout the country. We identified three motivations for applying to be certified under the programme: improving sales, valuing the product and the production process, and receiving a personal recognition. However, for all practical purposes, their motivations were mainly for trading: raising product value, access new sales channels, and selling more products at a better price. Our results show that farmers actually use and promote the seal and that sales figures are promising, in spite of the scarce promotion of this seal to consumers. This situation could be explained as this seal makes customers trust the product, hence transforming their purchasing intentions. Acknowledgement : This research was financed by FIDA MERCOSUR CLAEH programme.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2018-07
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/277305/files/1608.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae18:277305

DOI: 10.22004/ag.econ.277305

Access Statistics for this paper

More papers in 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia from International Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().