Agri-Food Products Live Streaming: Fad or a New Marketing Channel?

Zhengliang Yang, Xiaoxue Du, Patrick Hatzenbuehler, Liang Lu, Thomas Reardon and Guang Tian

No 315334, 2021 Conference, August 17-31, 2021, Virtual from International Association of Agricultural Economists

Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2021-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae21:315334

DOI: 10.22004/ag.econ.315334

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