Consumer perception of active and intelligent food packaging

Anetta Barska and Joanna Wyrwa

No 252644, Problems of Agricultural Economics / Zagadnienia Ekonomiki Rolnej from Institute of Agricultural and Food Economics - National Research Institute (IAFE-NRI)

Abstract: The paper discusses the essence and the use of active and intelligent packaging in the food industry. It presents the results of a survey whose aim was to determine the knowledge and attitudes of consumers towards this type of packaging. The survey was conducted on a sample of 372 respondents – inhabitants of the Lubuskie Voivodeship. The use of active and intelligent packaging is related to the growing consumer interest in high quality food and new consumer preferences which influence the changes in the approach to food packaging. The analysis of the survey results showed that although there are new solutions for active and intelligent packaging appearing on the market, the state of knowledge on them among the inhabitants of the Lubuskie Region is insufficient.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 22
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iafepa:252644

DOI: 10.22004/ag.econ.252644

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