Food Service Industry Response to the COVID-19 Pandemic
Łukasz Podstawka
No 319701, Problems of Agricultural Economics / Zagadnienia Ekonomiki Rolnej from Institute of Agricultural and Food Economics - National Research Institute (IAFE-NRI)
Abstract:
The aim of the paper is to present the ways in which entrepreneurs in the food service industry react to the pandemic, evaluate the efficiency of their actions, and suggest the most effective solutions to the market disruptions caused by the COVID-19 pandemic in Poland. The study used the descriptive analysis method, Pearson correlation survey method, and logical inference. Based on literature analysis and observations, questions were formulated for a survey for Polish entrepreneurs in the food service industry. The sample of surveyed entrepreneurs was selected by systematic random sampling from a group of entrepreneurs who promoted their enterprises through social media channels between 2019 and 2020. Among the surveyed enterprises, there is a positive correlation with undertaking activities concerning online brand image development and satisfaction with profits. Introducing their own deliveries during the pandemic, food service enterprises showed a negative correlation with profit growth. Enterprises that chose not to run their own supply networks, but consistently develop their brand image online, showed a positive correlation with increased satisfaction with earned profits. Analyzing the results of the study one can find some correlations. Enterprises which do not run their own supply networks, but instead consistently work on their brand image in the network and cooperate with enterprises operating in accordance with the sharing economy model, are doing well in times of the crisis. Enterprises that conduct their activities in accordance with the described assumptions showed a strong positive correlation with increased satisfaction with their net income.
Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2021-06-21
New Economics Papers: this item is included in nep-agr, nep-ban and nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://ageconsearch.umn.edu/record/319701/files/FOOD%20SERVICE%20INDUSTRY.pdf (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ags:iafepa:319701
DOI: 10.22004/ag.econ.319701
Access Statistics for this paper
More papers in Problems of Agricultural Economics / Zagadnienia Ekonomiki Rolnej from Institute of Agricultural and Food Economics - National Research Institute (IAFE-NRI) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().