Requirements, Barriers and Advantages for the Adoption of E-commerce in the Spanish Agri-Food Sector

Julian Briz and M. Cristina Fernandez

No 59205, 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: The following paper shows the work in progress in the frame of the specific support action Program “E-Trust”. A initial qualitative study was carried out in order to find out evidences and opinions about the performance of e-commerce in the agricultural and food sector. The paper shows a brief description of the barriers, advantages and e-business tools related with the adoption of e-commerce. In order to explore this topic, qualitative interviews were conducted. The results of this first stage related with gaps and barriers in the e-business agricultural sector. Some results are the concerns such as the reluctance to adopt e-commerce strategies, the challenge of making perceptible the sensory characteristics of perishable products, the vulnerability to “electronic mistakes” and the necessity of laws to allow persons to complain just in case.

Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 7
Date: 2009-10
New Economics Papers: this item is included in nep-agr and nep-cse
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi09:59205

DOI: 10.22004/ag.econ.59205

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