Drivers of Eco-Innovation in the Italian Wine Industry

Alessandro Muscio, Gianluca Nardone and Antonio Stasi ()

No 164752, 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: The importance of eco-innovations for industry has been rising exponentially in recent years. However, even if recent trends show that firms are increasingly committed to eco-innovations, there is little knowledge on why and how companies integrate environmental sustainability into new product development. In this paper we offer a comprehensive analysis of the drivers of eco-innovation in the Italian wine industry on the basis of a large survey on Italian wine producers. We analyse the impact of firms’ characteristics and their technological and organizational capabilities on the introduction of eco-innovations. The relevance of the drivers in influencing the probability of introducing eco-innovations is measured with a latent class econometric model. Our evidence shows that business characteristics and firms’ scientific search processes and their general innovative behaviour are key drivers of eco-innovation. Therefore, according to our results, firms’ commitment to eco-innovate does not differ substantially from other types of innovation activities.

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Industrial Organization; Institutional and Behavioral Economics; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 18
Date: 2013-09
New Economics Papers: this item is included in nep-agr, nep-cse, nep-env, nep-ino and nep-sbm
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi13:164752

DOI: 10.22004/ag.econ.164752

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