Consumers’ Preference for Sweet Peppers with Different Process Attributes: A Discrete Choice Experiment in Taiwan

Ching-Hua Yeh and Monika Hartmann

No 244483, 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents focus mostly on the COO labeling during their sweet-pepper shopping, followed by price. Information concerning CRT results and production methods are of less importance. Our findings also indicate that interaction between attributes matter and that preference for attribute levels differs depending on socioeconomic characteristics.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety; Production Economics (search for similar items in EconPapers)
Pages: 20
Date: 2016-05
New Economics Papers: this item is included in nep-agr, nep-dcm, nep-mkt and nep-sog
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi16:244483

DOI: 10.22004/ag.econ.244483

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