Quality Seals in the Food Sector: Consumers Information Needs and Sources

Oliver Meixner and Rainer Haas

No 244521, 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: This study analyzes consumers’ information needs concerning quality seals in the food sector. A survey was conducted taking one of the most well-known quality labels for food products in Austria (the AMA Quality Seal). Apparently, there is a lack of consumer-oriented information. Up to now, the type of information con-sumers of AMA sealed products demand is more or less unknown. Therefore, the objectives of this study were (1) to identify consumers actual use of information and (2) their information needs about the AMA Quality Seal in order to provide needs-based consumer information.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 11
Date: 2016-05
New Economics Papers: this item is included in nep-agr, nep-mkt and nep-sog
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi16:244521

DOI: 10.22004/ag.econ.244521

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