Private vs. Collective Wine Reputation

Caracciolo, Francesco; Mario, D’Amico,; Di Vita, Giuseppe; Pomarici, Eugenio; Dal Bianco, Andrea; Cembalo, Luigi

Private vs. Collective Wine Reputation

Francesco Caracciolo, D’Amico, Mario, Giuseppe Di Vita, Eugenio Pomarici, Andrea Dal Bianco and Luigi Cembalo

International Food and Agribusiness Management Review, 2016, vol. 19, issue 3, 20

Abstract: Using a hedonic pricing model, this paper investigates the pricing implications of two broadly defined wine reputation strategies: private and collective. While the former consists of an individual quality differentiation strategy relying on an individual wine producer's own reputation, the latter mainly relies on the reputation of a group of wineries belonging to a particular geographic denomination. To this aim, wine purchases made by a nationally representative panel of Italian households were analyzed. Estimates based on quantile regression reveal that the effects of the two reputation strategies (private and collective) have a different weight according to the price segment of the wines in question. While private reputation plays a major role in both low and high priced wines, collective reputation in terms of geographical designations seems especially important for high priced wines.

Keywords: Demand and Price Analysis; International Relations/Trade; Marketing; Productivity Analysis (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:244704

DOI: 10.22004/ag.econ.244704

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