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Food Value Chains: Social Networks and Knowledge Transfer in a Brazilian Halal Poultry Network

Flavio Romero Macau, Julio Araujo Carneiro da Cunha, Nawfal Assa Mossa Alssabak and Januario Souza Leandro

International Food and Agribusiness Management Review, 2016, vol. 19, issue 3, 14

Abstract: This paper describes a food value chain driven by Muslim precepts, exploring the influence of religion on social networks aspects and on knowledge transfer. Religions have a growing importance for international business, shaping the value chain. Assimilating religious precepts can contribute to better business network management for actual and intended food producers. A qualitative case study based on interviews, non-participant observation, and document analysis was conducted. The main results are that trust and commitment give a competitive edge to the Brazilian Halal poultry network when serving Muslim markets worldwide. Knowledge transfer is influenced by the religious context, with a small group of companies (Islamic Centers) governing interpretations of the Muslim precepts.

Keywords: Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Relations/Trade (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:244707

DOI: 10.22004/ag.econ.244707

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