APPLYING SOCIAL NETWORK ANALYSIS, CENTRALITY MEASURES IN IDENTIFICATION OF CLIMATE CHANGE ADAPTATION OPINION LEADERS

Joseph Othieno, Fred Mugivane, Philip Nyaga, William Ogara and Gerald Muchemi

International Journal of Agricultural Research, Innovation and Technology (IJARIT), 2016, vol. 06, issue 01

Abstract: Climate change is negatively affecting livelihoods dependent on rain fed agriculture in Kenya. Adaptation through adoption of appropriate agricultural technologies is necessary. Communication plays a critical role in dissemination of climate change information and adaptation. The study applied social network analysis (SNA) using NodeXL computer programme to generate socio-grams that showed patterns of information flow from which important network and individual characteristic of the opinion leaders were described. This study shows that SNA is applicable in climate change communication to identify opinion leaders by mapping out information flow patterns and using measures of centrality.

Keywords: Environmental; Economics; and; Policy (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijarit:305395

DOI: 10.22004/ag.econ.305395

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