ARE CONSUMERS WILLING TO PAY MORE FOR TRACEABILITY? EVIDENCE FROM AN AUCTION EXPERIMENT OF VIETNAMESE PORK

Thi Phuong Dong Khuu, Yoko Saito, Naoki Tojo, Phuong Duy Nguyen, Thi Ngoc Hoa Nguyen and Takashi Fritz Matsuishi

International Journal of Food and Agricultural Economics (IJFAEC), 2019, vol. 07, issue 2

Abstract: This study aims to conduct the consumer’s willingness to pay (WTP) for traceable pork products by using the auction experiments methods, estimate the factors affecting to the WTP and identify the demand for specific information in traceability systems from information of consumers in Vietnam. The results indicated that, the WTP for traceable pork products of consumers is higher than 24%, comparing to the non-traceable pork products. The frequency of pork consumption, gender, age, education, health self-report and consumer’s attitude from risk of unsafe pork products were the influencing factors to the consumer’s WTP for traceable pork. The necessary information of traceability, suggested by consumers, included: information of additives included in the purchased pork, place of origin, expiration date and quality certificate

Keywords: Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Financial Economics; Food Security and Poverty; Marketing (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/288690/files/Vol7.No2.pp127.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ijfaec:288690

DOI: 10.22004/ag.econ.288690

Access Statistics for this article

More articles in International Journal of Food and Agricultural Economics (IJFAEC) from Alanya Alaaddin Keykubat University, Department of Economics and Finance Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().