The Influence of Banking Service Customers’ Satisfaction Level on the Perception of Switching Costs and on Behavioural Loyalty

Maria Luiz Barcellos Zacharias, Kleber Fossati Figueiredo and Claudia Affonso Silva Araujo

Journal of Operations and Supply Chain Management (JOSCM), 2009, vol. 02, issue 01

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jjoscm:289323

DOI: 10.22004/ag.econ.289323

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