Agricultural Cooperatives and Market Performance in Food Manufacturing

Richard T. Rogers and Lisa M. Petraglia

Journal of Agricultural Cooperation, 1993, vol. 09, 12

Abstract: Support for the cooperative yardstick hypothesis was found using a standard structure-performance model that was extended to include a cooperative market share variable and was estimated with a large cross-section of food manufacturing markets. Market concentration and advertising intensity were positively related to price-cost margins. In addition, the aggregate market share of the one hundred largest agricultural marketing cooperatives was inversely related to price-cost margins. The magnitude of the effect was largest in the more concentrated markets. This suggests that. where cooperatives have vertically extended themselves into food processing. more competitive outcomes are found even in highly concentrated markets.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 1993
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://ageconsearch.umn.edu/record/46399/files/Vol%209%201994%20Article%201.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:joagco:46399

DOI: 10.22004/ag.econ.46399

Access Statistics for this article

More articles in Journal of Agricultural Cooperation from National Council of Farmer Cooperatives Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().