Optimal International Promotion Expenditure for Differentiated Products

Ellen Goddard and Paula Conboy

Review of Marketing and Agricultural Economics, 1993, vol. 61, issue 01, 13

Keywords: Marketing (search for similar items in EconPapers)
Date: 1993
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
https://ageconsearch.umn.edu/record/10319/files/61010049.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:remaae:10319

DOI: 10.22004/ag.econ.10319

Access Statistics for this article

More articles in Review of Marketing and Agricultural Economics from Australian Agricultural and Resource Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().