Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii

Mark E. Smith, Eileen O. van Ravenswaay and Stanley Thompson ()

No 115803, Working Papers from Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance

Abstract: This article presents a procedure for estimating sales loss following a food contamination incident with application to the case of heptachlor contamination of fresh fluid milk in Oahu, Hawaii in 1982. A major finding is that media coverage following the incident had a significant impact on milk purchases and that negative coverage had a larger effect than positive coverage. This conclusion implies that public statements by producers or government to assure the public of safe food supplies may be ineffective in restoring consumer confidence following the discovery of a food safety problem. American Journal of Agricultural Economics, August, 1988.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 25
Date: 1987
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (22)

Downloads: (external link)
https://ageconsearch.umn.edu/record/115803/files/WP-5.pdf (application/pdf)

Related works:
Journal Article: Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii (1988)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:rpspwp:115803

DOI: 10.22004/ag.econ.115803

Access Statistics for this paper

More papers in Working Papers from Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().