THEORETICAL ISSUES RELATING TO GENERIC AND BRAND ADVERTISING ON AGRICULTURAL COMMODITIES

Ronald W. Ward and Julio Chang

No 279491, Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Consumer/Household Economics; Crop Production/Industries (search for similar items in EconPapers)
Pages: 17
Date: 1985-04
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6385:279491

DOI: 10.22004/ag.econ.279491

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