DISCUSSION ON ANALYTICAL, EMPIRICAL, AND MEASUREMENT ISSUES IN EVALUATING ADVERTISING PROGRAM EFFECTIVENESS

Jeremy S. Wu, Kevin M. Kesecker and Richard J. Meinhold

No 279525, Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Marketing; Productivity Analysis (search for similar items in EconPapers)
Pages: 13
Date: 1985-04
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://ageconsearch.umn.edu/record/279525/files/rrp-nec63-1985-0016.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6385:279525

DOI: 10.22004/ag.econ.279525

Access Statistics for this paper

More papers in Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
Bibliographic data for series maintained by AgEcon Search ().