Demographic and Economic Profiling of U.S. Demand for Probiotics: The Case of Drinkable Yogurt

Senarath Dharmasena and Oral Capps

No 98743, 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas from Southern Agricultural Economics Association

Abstract: Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for drinkable yogurts using Heckman two-step procedure. Price, region, race and gender of household head were significant drivers of consumption of drinkable yogurts. Statistically significant sample selection bias was observed.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 14
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea11:98743

DOI: 10.22004/ag.econ.98743

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