The “Made in USA poultry label” and consumer choice in Ghana

Irene Susana Egyir, Kofi Adu-Nyako and Ralph Okafor

No 119745, 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama from Southern Agricultural Economics Association

Abstract: Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.

Keywords: Agribusiness; Industrial Organization; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2012
New Economics Papers: this item is included in nep-afr and nep-agr
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea12:119745

DOI: 10.22004/ag.econ.119745

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