Factors Contributing to Effective U.S. Cooperative Member-owner Communications

Lisa N. Brown, Philip L. Kenkel, Rodney Holcomb and Traci J. Naile

No 143027, 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida from Southern Agricultural Economics Association

Abstract: In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 21
Date: 2013
New Economics Papers: this item is included in nep-agr
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea13:143027

DOI: 10.22004/ag.econ.143027

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