Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type

Rejeana Gvillo, Senarath Dharmasena and Oral Capps

No 162265, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: A quadratic almost ideal demand system with polynomial distributed lags of advertising variable was estimated using data from multiple sources (years 2000-2011) to examine relationships among four milk types. Uncompensated own-price elasticities were negative while advertising elasticities were positive for reduced and skim milk types and negative for whole milk.

Keywords: Agricultural and Food Policy; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 16
Date: 2014
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162265

DOI: 10.22004/ag.econ.162265

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