The Effect of Brand Equity across Seafood Products

Yoonsuk Lee and JaeBong Chang

No 162455, 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas from Southern Agricultural Economics Association

Abstract: The brand equity can be an important marketing strategy in seafood marketing industry. The effect of brand equity on unbreaded frozen products of shrimp, salmon and tilapia is measured through unit market share. The results indicate that brand equity of the selected seafood products scarcely exits. However, a noteworthy market share of store brands draws an important attention on a role of store brands in seafood markets.

Keywords: Agribusiness; Agricultural and Food Policy; Institutional and Behavioral Economics (search for similar items in EconPapers)
Pages: 14
Date: 2014
New Economics Papers: this item is included in nep-ipr, nep-pr~ and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea14:162455

DOI: 10.22004/ag.econ.162455

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