Willingness to Pay More for Organic Foods by Tennessee Consumers

Hiren Bhavsar, Kofi Baryeh and Fisseha Tegegne

No 230010, 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas from Southern Agricultural Economics Association

Abstract: This paper examines the general knowledge of consumers regarding organic food and determines their willingness to pay more for it. Data was collected on a random sample of grocery shoppers in the state of Tennessee. The study reveals most of the respondents had a fair knowledge of what organic food was. The number of respondents who had never purchased organic food was found to be only slightly higher than the number who purchase it. A binary logistic regression found income and Environmental concern to be factors that effectively determine willingness to pay more for organic food.

Keywords: Agribusiness; Agricultural and Food Policy; Industrial Organization (search for similar items in EconPapers)
Pages: 17
Date: 2016
New Economics Papers: this item is included in nep-agr and nep-env
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea16:230010

DOI: 10.22004/ag.econ.230010

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