Spillover Effect of Participation in Women, Infant and Children (WIC) Program on Consumer’s Purchasing Behavior of Private Label Goods

Madiha Zaffou, Benjamin Campbell and Adam Rabinowitz

No 230100, 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas from Southern Agricultural Economics Association

Abstract: The special supplemental nutrition program for women, infants, and children program (WIC) allows its participants to purchase food items from a WIC approved list at retail grocery stores. However, this program restricts not only the type and the quantity of food to be purchased but also the specific food brand. In fact, participants are often required to purchase private label brands –the least expensive brand- for some of the food products. Using Nileson home-scan data on daily food purchases across the county, this study aims to evaluate how these food brand restrictions may impact consumer brand preference even outside of the WIC program.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Marketing (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-agr, nep-mkt and nep-pke
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/230100/files/S ... %20participation.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:saea16:230100

DOI: 10.22004/ag.econ.230100

Access Statistics for this paper

More papers in 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().