Demand for Yogurt in the Trend of Manufacturer Brand and Organic Information

Rezgar Mohammed, Olga Murova and Benaissa Chidmi

No 252728, 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama from Southern Agricultural Economics Association

Abstract: The random coefficients multinomial logit model was used to study the demand for yogurt which is differentiated by manufacturer brands and organic information. For this purpose, we used the scanner-level data set collected by the Information Resource Incorporated at the chain level. General Mills and Danone are the two brands with the highest market shares. In general, demand for yogurt has found to be elastic for all brands. On average, consumers are more price-sensitive to non-organic brands than organic brands. Results revealed some degree of brand loyalty and the switching behavior among yogurt consumers.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 20
Date: 2017
New Economics Papers: this item is included in nep-ipr and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/252728/files/SAEA.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:saea17:252728

DOI: 10.22004/ag.econ.252728

Access Statistics for this paper

More papers in 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().