ANALYSIS OF THE IMPACT AND IMPORTANCE OF RE-WHOLESALERS IN THE ORNAMENTALS MARKET

Marco Velastegui and Roger A. Hinson

No 6727, 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association

Abstract: Ornamental growers face a challenge regarding best market channel for their products. Using data from a 2003 survey, this study analyzes the impact of nursery characteristics on channel choice for large and small nurseries. We conclude choice by both sizes was influenced by region, kind of plant, and advertising expenditure.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2008
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaed:6727

DOI: 10.22004/ag.econ.6727

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