Valuation of Temp-Time's Fresh-Check® Indicator on Perishable Food Products in Belgium

Corey Fortin and Goodwin, Harold L.,

No 6766, 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association

Abstract: Consumers are becoming acutely attentive to the factors that influence food safety and food wholesomeness. The food industry is well regulated, yet there is still illness that results from contaminated fresh food products. Recent food contamination outbreaks and concerns with how food is grown have created an almost hypersensitive food consumer. The TempTime Corporation is a leading international manufacturer in time-temperature sensitive indicators for fresh food products. This company's aim is to provide consumers with more information about exactly what happens to their product from the initial packaging of the product to the time of consumption. Their product, called Fresh-Check®, is about the size of a postage stamp, and is affixed to the outer packaging of fresh food products. It is used in conjunction with the use-by-date to ensure a safe and fresh product. This paper focuses on consumer perceptions of the Fresh-Check indicator in Belgium. We employed the contingent valuation survey method to capture Belgian consumer's overall perception, willingness to pay, preference, and acceptance for Temp-Time's Fresh-Check® indicator on fresh food products.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 20
Date: 2008
New Economics Papers: this item is included in nep-agr
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/6766/files/sp08go10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaed:6766

DOI: 10.22004/ag.econ.6766

Access Statistics for this paper

More papers in 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().