Do Consumers Really Care about Biotech Food Label? What Do We Know? What Else Should We Know?

Xi Chen, Funing Zhong and Bin Zhou

No 46198, 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia from Southern Agricultural Economics Association

Abstract: This paper employs household survey data to further examine whether biotech food labeling has an impact on consumers’ vegetable oil purchasing decision. Direct variables indicating consumers’ response to label regulation are employed to test label effect. Endogeneity issues impeding label effect measurement are especially addressed. The empirical results support our previous finding that in the short run the market share of biotech oil decreased significantly by a small amount as a result of label enforcement. To capture a comprehensive picture of the role played by biotech food label and the market trend in the long run, major concerns and needs for the future are raised including a series of data issues and a special focus on who make purchasing decision.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; International Development; International Relations/Trade; Marketing; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty (search for similar items in EconPapers)
Pages: 18
Date: 2009
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeana:46198

DOI: 10.22004/ag.econ.46198

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