Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina

Carlos Carpio and Olga Isengildina-Massa
Authors registered in the RePEc Author Service: Olga Isengildina Massa

No 46729, 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia from Southern Agricultural Economics Association

Abstract: This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8.

Keywords: Agribusiness; Agricultural and Food Policy; Demand and Price Analysis (search for similar items in EconPapers)
Date: 2009
New Economics Papers: this item is included in nep-agr
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeana:46729

DOI: 10.22004/ag.econ.46729

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