CREDENCE GOODS: A LABELING PROBLEM?

Ashley Wood Renck

No 35149, 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama from Southern Agricultural Economics Association

Abstract: The marketing of credence goods has the potential to increase revenue of agricultural producers. However, process attributes must be related to consumers effectively. This paper examines labeling issues of credence goods. Literature related to credence goods and process attributes is reviewed and the potential for labeled agricultural products is explored.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2003
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeatm:35149

DOI: 10.22004/ag.econ.35149

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