 Innovation and Digital Transformation as a Competition CatalystZorana Kostic Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2018, vol. 64, issue 01 Abstract: The basic aim of the paper is to examine the relationship between innovation and digital transformation, on the one hand, and the conditions of competition on the other hand. The intensive application of advanced technologies leads to a digital transition and companies which operate in a changing environment must pass through it. The market share depends on, among other factors, the speed of digital transformation. One of the implications of this process is the strengthening of competitive pressure among companies. The correlation between exposure to digitalisation and productivity causes the effects that are reflected an increasing gap between the most successful companies and those less successful who are struggling to survive in the market. The question arises what is the role of innovations in modern business conditions and whether they represent substitution for price competition. The results show that efficient enterprises in the static neoclassical sense can not withstand the pressure of their competitors without innovations. Therefore, it can be noted that innovations are crucial for survival of companies in the capitalist economy. Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:290212 Access Statistics for this article More articles in Ekonomika, Journal for Economic Theory and Practice and Social Issues from Society of Economists Ekonomika, Nis, Serbia |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.