Aceptacion de productos agrarios propios en los mercados locales: el aceite de oliva virgen extra en la Comunidad Valenciana

Margarita Molla-Bauza, Africa Poveda and Laura Martinez-Carrasco Martinez

Revista Espanola de Estudios Agrosociales y Pesqueros, 2010, issue 226, 18

Abstract: El descenso del sector agrario en Espana puede llegar a ocasionar problemas de indole ambiental, cultural y economico. Las soluciones no deben estar de espaldas a los requerimientos del mercado, por lo que el estudio de las preferencias del consumidor es fundamental. En este trabajo se analiza si la comercializacion en los mercados locales en una alternativa adecuada para los productores agrarios. Para ello, se analiza si la aceptacion del producto local seria buena entre los consumidores locales. El estudio se ha realizado para aceite de oliva virgen extra en la Comunidad Valenciane utilizando la valoracion contingente. Los datos necesarios se han obtenido de una encuesta a 400 consumidores. Los resultados muestran que un porcentaje elevado de poblacion presente una buena respuesta a los productos locales, y ello, pese a que el aceite de oliva virgen extra no es un producto alimentario particularmente ascoiado a esta Comunidad. The decline of the Spanish agricultural sector may cause several environmental, cultural and economic problems. The solutions shouldn't be back to market requirements. So, the study of the consumer preferences is essential. In this paper, the proposed alternative is the production of agricultural products with subsequent commercialization in the local market. The suitability of the alternative is measured by the acceptance of the product n local markets. The research was conducted about extra-virgin olive oil in Valencian Community. The acceptance was determined through contingent valuation. Data source has been a survey of 400 consumers. The results show that a high percentage of population has a good response to local products, despite the fact that olive oil isn't an agricultural product particularly related to the Valencian Community.

Keywords: Agribusiness; Marketing; Production Economics (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:spreea:186499

DOI: 10.22004/ag.econ.186499

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